Data Driven Strategies

We know the best strategies are data driven.

Actionable Insights: The goal of any analytical project is to develop actionable insights from the clients data. We collaborate with you to:

Understand your unique business problems and outline clear goals

Architect an optimal analytical approach specifically tailored to solve your business problems

Assess your data to understand what needs to be collected

Develop customer predictive behavioral models specific to your situation

Create dashboards that effectively communicate results, showing areas of success and opportunities for improvement

Translate analyses into powerful marketing insights, strategies, and tactics

What we do

Consumer Segmentation

With over 15+ years developing and helping organizations successfully implement segmentations, we have developed a proprietary algorithm that uniquely defines consumer segments in a way that is meaningful to your business.

Marketing Campaign Impact Evaluation

We assess whether your latest marketing campaign “moved the needle” in awareness, purchase intent, or sales.

Understanding Competitive Threats

We utilize creative market research techniques to understand who your competitors are, what their current share is, and how big of a threat they could be in the future.

Assess Market Opportunity for Product Launches

We can help you understand what the market opportunity is when launching a new product.

Consumer Decision Journey

We can help you outline the steps a consumer goes through before purchasing a product to help you better influence each step of the process.

About NSL Solutions

Rapid Situational Awareness

What sets us apart is our unique ability to rapidly understand your situation and develop cutting-edge analytical solutions to meet your needs in a timely and cost effective way.

Client Centered Methodology

We fully immerse ourselves in you to develop a  clear and deep understanding of your business goals and challenges.

Global Perspective

NSL Solutions has deep expertise in cross cultural research. We will help you conduct research and create strategies at home or in any region across the globe.

Agile Business Model

We pride ourselves in being able to quickly provide support to a diverse and rapidly changing business environment

Neha leih, analyst, nsl solutions, owner

Neha Leih

Founder

Neha Leih is a 15+ year expert in utilizing deep customer insight to drive market strategy and growth. Neha has a wealth of diverse and relevant expertise including designing research studies, analyzing data, conducting qualitative research, building segmentation and predictive models, developing marketing strategies, and leading cross-functional teams to successfully implement the segmentation and marketing insights. Her work with multiple organizations has led them from market insights to quantifiable marketing impact.

Neha was an Associate Partner at Rosetta Marketing Strategies Group and currently serves on the Board of Directors for Abilis. She holds a BS degree from the Massachusetts Institute of Technology.

Clients

We work with a variety of industries including healthcare, financial services, and retail. Our clients range from start ups to fortune 100 companies.

Please contact us for more information
on these or other capabilities.

Email

nleih@nslsolutionsllc.com